AI is Changing Business. Are You Ready?
In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. An AI class just for you Artificial Intelligence...
Most Popular
Graphic Design: Setting Tone and Mood On Your Site
As the Internet continues to develop and evolve and show us new ways to market, we're continually finding new ways of "embedding" messages into our co...
How to structure your all-important offer! (in 90 seconds)
Your offer is the entry point into the sales process. A good offer sets up success; a lackluster one doesn’t. Here are best practices: A good offer co...
AI is Changing Business. Are You Ready?
In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. An AI class just for you Artificial Intelligence...
Create Content for the Three Initial Marketing Stages
Hey, here's a riddle for you: What is the single most important part of your business, which will always be beyond your control? The answer? Your cust...
Is It Time For a Website Redesign?
You'd have to be pretty satisfied with the performance of your website not to occasionally look at it and wonder if it's time to redesign it. After al...
Optimize Your Website Design
Greetings, and welcome back for the last of our articles talking about website redesign. We pretty much wrapped it up in the last blog, but I wanted t...
Get in the habit of quick, instinctual decision making (in 30 seconds)
When was the last time you overthought your marketing, business, or anything else for that matter? For most business owners this is a problem of epic ...
Six Words to Sell Absolutely Anything
Everybody sells. Kids sell parents on the toys they want, what to eat for dinner and the games they want to play. Wives sell husbands on chores that n...
INTENT - the all-important posture of communication (in 30 seconds)
When you communicate with people they can tell where you are at, they can "read between the lines." Your clients and prospects know the intent behind ...
Why Steve Jobs was big on INTUITION
Steve Jobs said: “Have the courage to follow your heart and intuition. They somehow already know what you truly want. Everything else is secondary.” W...
Simplicity is the Key to a Website Redesign
Welcome to the third part in our ongoing series on doing a website redesign. The past two installments have all been about preliminary work - catalogi...
Navigating The SEO Data Maze
When new online entrepreneurs get into Internet marketing, they get excited about the possibilities it holds. Internet marketing is more statistics-ba...
Are you kidding? Of course you're a Genius!
Albert Einstein said: "Everyone's a Genius!" If you doubt it you might like to know the Yogis agree. They say the human mind / body system is the most...
Back Links – The Big SEO Muscle
Search Engine Optimization (SEO) remains the best technique anyone has yet come up with for getting your website noticed online. However, SEO isn't pe...
Combining marketing with intuition
What happens when you combine tried and true marketing procedures with a growing intuitive genius aimed at material success? The answer is of course: ...
There's more to Social Media than Facebook and Twitter 1: Reddit
So, when companies talk about leveraging social media marketing, generally they just stick to talking about Twitter and Facebook. However, there are s...
Steve Jobs – Perhaps the greatest marketing man of all time
I'm more affected by the passing of Steve Jobs than I ever expected to be and I don't know why. Maybe it's because I'm in the marketing business and I...
What is intuition?
Albert Einstein said: "The only really valuable thing is intuition." Why? Science has found that our physical world is made of atoms that are 99.9999%...
From Vision to Results (read in 30 seconds)
Getting real-world results from the vision in your head and heart is charted in the list below. Vision informs goals. Goals lead to planning. Planning...
On the Internet Content Strategy is King
We've probably all seen it as we've browsed company websites: the blogs that, clearly, no one reads. You find a nice-looking site, it seems to have go...
Ode to Cashiers
Ode to Cashiers Your job is to serve people John Q. Public You come to work with a smile when you can When you can’t muster a grin you come to serve Y...
Content Marketing Execution: How to Interface with Your Writing Team
So, originally our discussion of content strategy was going to end on the post about CMSs and the editorial role, but I realized there was one serious...
Three Questions To Ask Your SEO Company
Choosing a search engine optimization (SEO) company can be a daunting prospect. There are literally thousands of SEO companies online, all promising t...
Branding Goes Far Beyond Your Logo
We've been talking about branding and we've spent the last couple blogs talking about the subject generally: what goes into branding, and all the diff...
There's more to Social Media than Facebook, Twitter 4: Tout, Klout, Kickstarter
So, as we near the end of our series on social media marketing on some of the smaller services, today we're going to look a bit further down the road....
Making step-by-step procedures for your service. (in 30 seconds)
You’ve got clients and they’re getting results, now it’s time to formalize the processes you use to create success. Sometimes consultants and solo-pre...
The Future of Crowdfunding
So, we've talked quite a bit in the last few blogs about crowdfunding and how you could be using it today to fuel new ideas. It's an idea that's arriv...
Preparing content marketing for multiple usage scenarios
If there has been one very constant trend in 21st Century communications, it's that content is getting pushed to more places, and in greater quantitie...
Google's Penguin Update and Your SEO
It's time to talk about that ol' black magic once more, and put a sort of cap on our mini-series of discussions about negative or "black hat" search e...
The Three Keys of Internet Marketing
Some companies seem to have figured out the combination to unlock the marketing power of the Internet. They have successfully engaged their online tar...
Golden Ratio: Better Planning / Greater Prosperity
The quality of your planning is directly related to your level of success. Dwight Eisenhower said: "Plans soon become irrelevant, the process of plann...
Why you should NOT invest in the Facebook IPO
To buy or not to buy, that is the question. As we've been talking about this week, Facebook's IPO is coming up, and everyone's wondering whether they ...
How To Create A Content Strategy
In our last blog, we talked a bit about content strategies: how to make sure you know why you're engaging in content marketing, and making sure that t...
Four ways Web automation systems drives up sales and profits
On the Internet, data is power. Your have huge amounts of information about each visit to your website, hidden away in server logs. Every moment a pot...
How and Why To Advertise On Facebook
Facebook marketing is still big business, and it's easy to understand why. Just to quote a few recent statistics: 62% of adults - worldwide - are now ...
Three Hot Facebook Marketing Tips
There's a lot more to Facebook marketing than just posting clever status updates and your favorite pictures. Once you dig beneath the surface a bit, t...
Marketing in the age of the Internet and Social Media
For years marketing has been a function of trying to determine what people want, crafting a message to speak to that need or desire, and pushing out a...
How to Calculate Inbound Marketing Success
The pioneering ad man John Wanamaker once famously said “Half the money I spend on advertising is wasted. The trouble is I don't know which half.” Thr...
The Nuts and Bolts of Content Marketing (2)
Welcome back! If you followed the advice in our previous blog, you've got buyer personas, a content audit, and some content templates for what you'd l...
Black Hat Internet Marketing: Here's what to stay away from. . .
We're going to take a bit of a walk on the wild side today. We'll be dabbling in dark powers and taking a look into Nietzsche's abyss. In short, we're...
Two Internet Marketing Security Tips
Many of us who use our web sites to get more business for our companies will be aware that cyber theft is a very real threat to the health and welfare...
Six Top Facebook Marketing Best Practices Part 2
Hello again! This is the concluding post in our series on Facebook marketing best practices. As we said last time, this is an exciting, ever-changing ...
When Selling Keep the Long-Term Picture in Mind
Sometimes I wonder why there are so many poor salespeople in this world when, fundamentally, every person in sales is still a consumer the rest of the...
Three Steps To Twitter Stardom
As things stand right now, Twitter is probably the second most-popular social media outlet for marketing, after Facebook. (One of these days, I'm gonn...
Inbound Marketing Quick SEO Tip
As some of you know I present Internet marketing seminars for people who are looking to increase sales and profitability in their businesses. I also d...
SEO Backlink Strategies To Avoid
Everyone involved in Search Engine Optimization (SEO) craves inbound links, but unfortunately, they're hard to come by. The fact that they're one of t...
The Problem with NOT Starting at the Beginning (in 30 seconds)
It happens almost every time in sports, business and life: the team with the best fundamentals wins. Click HERE to see a representation of NOT startin...
How to Buy Internet Marketing Services
It's hardly a secret that there are a lot of Internet marketing services out there. Like with any booming market, there's a glut of players in it, to ...
Cultivate spontaneous intuition to manage your business (in 45 seconds)
Buckminster Fuller’s examination of the diaries of world’s great scientists and inventors revealed all the greats had one thing in common: spontaneous...
The Future of Internet Marketing Part 2
"And now the great seer, soothsayer, sage and former financial adviser to the Greek government, Carnac the Magnificent!" -Ed McMahon Welcome back to t...
Five key Social Media strategies
Like Bob Dylan said, “the times they are a'changin'.” The Internet has created a more thorough shift in marketing than any other new technology in his...
Promoted (PAID) Postings on Facebook
Promoted postings on Facebook, while initially controversial, have proven to be remarkably popular with companies looking to widen the impact of their...
There's more to Social Media than Facebook and Twitter 3: Foursquare
One of the most interesting directions social media has gone in the last couple years is mobile. That is, social media services and applications which...
Internet Marketing Success — What Are The Odds?
Feeling uncomfortable with the rapid change in your business due to the Internet? Get used to it. Not only is this trend here to stay it’s going to ga...
Marketing a Crowdfunding Project
So, you've decided to get in on the crowdfunding craze. It's a good time to do it, and loads of entrepreneurs are finding success with their new ventu...
SEO, Social Media, and Web-Automation Seminar
Need to get up to speed quickly in Internet marketing? This seminar will teach you the basics of Search, Social, and automation Systems. Quick Interne...
Is cloud computing important for marketing your business?
Last week I attended the biggest cloud computing convention in the world—a trade show called Dreamforce. Why should you care? Because cloud computing ...
Hot Strategies For Effective Facebook Promoted Posts
So, in our last blog article, we talked a bit about Facebook marketing and specifically promoted posts, along with some of their pros and cons. If you...
You have leads; now nurture them (in 30 seconds)
Lead nurturing requires two things: 1) Content that helps your prospect relieve pain or realize gain 2) A caring attitude on your part An orientation ...
Truth and Sincerity: the Currency of Trust in Selling
While building trust has always been a crucial part of the sales process, it's become even more important in the digital age. Modern consumers expect ...
How to bring the Steve Jobs effect to your business. (in 30 seconds)
The people who worked with Steve Jobs teased him about having a Reality Distortion Field because he made the "impossible" happen so many times. In my ...
Perennial questions from a business point of view
All the versions of "perennial questions" I've seen revolve around the most basic human concerns: who or what are we, how did we come to be here, and ...
Understanding Facebook Edgerank Part 1
Surely one of the most baffling aspects of Facebook for both newbies and oldtimers alike is how Facebook determines what does and does not appear on a...
Questions to ask your web designer
Most people who are in business need a good web site. This means creating a site that will have most of the following: • A design that is attractive •...
Online marketing — two concepts you need to understand
Online marketing has some common misconceptions that I'd like you to think about. The two biggest mistakes people make is to think that Search Engine ...
Graphic Design: The Visual Voice of Your Business
Welcome back! In our last blog, we talked a bit about why graphic design is so vital for online businesses, especially in terms of making yourself sta...
The Importance of Your Brand
They say that a picture is worth a thousand words. So, here's a quick question for a budding entrepreneur: What one picture says the most about your c...
Farm for leads with 5 Proven Internet Marketing Methodologies
Marketing is a lot like farming. A knowledgeable grower knows he or she has to till the fields, fertilize, apply the right amount of water and then wa...
Five questions for your web design company
Most people who are in business know they need a web presence. This means creating a website that will have one, or perhaps all, of the following: • D...
There's more to Social Media than Facebook, Twitter 5: Fair Warning
So, as we wind down our series on social media, I feel like there's one more thing that needs to be addressed. There's a growing perception, especiall...
When good salesmanship hurts sales
Sales situations can crop up and any time. I was sitting with a client a few days ago helping him prepare an ad for a magazine. The ad was designed to...
SEO Backlink Strategies: Using External Sites
Awhile back, we posted what was to be the first in a short series on utilizing backlink strategies in your Search Engine Optimization (SEO). Then we g...
The creative side of step-by-step planning (in 30 seconds)
Buckminster Fuller: "To change an existing paradigm focus on building an entirely new one." This is the epitome of creativity. But the creative proces...
Are you overwhelmed with the details of marketing?
When I teach an Internet marketing seminar or talk with business owners, it's clear that people are overwhelmed with all the the things they need to d...
A Great Content Strategy Learning Experience
Just a couple of days ago I returned from Portland's LavaCon and Content Strategy Workshops. It was a fantastic week of workshops and learning session...
The Nuts and Bolts of Content Marketing
Today, we're continuing our series of high-level discussions about developing a content strategy for your website. As the title suggests, we'll be spe...
The top ten lead generation techniques
If you want more clients for your business lead generation is on your mind. Here are the top ten lead-gen categories to consider when promoting your b...
Website Design Post-Launch Testing
Welcome back! We're continuing our series on website redesigns today to talk about what is possibly the single most vital period whenever you're creat...
The missing link to Internet marketing success
If you're looking at doing your own Internet marketing, it's easy to find loads of advice about things like Search Engine Optimization and social medi...
IMPORTANT: Measure your marketing. (in 30 seconds)
Now that you’ve taken action it would be a good idea to measure what happened. If you are smart you’ve tested different headlines for lead generation ...
Your Simple Marketing Plan (read in 30 seconds)
A good marketing plan is about two things: 1) The meaning you want to convey 2) The words and feelings you use to do this job Your business plan says ...
Website Redesign With the Customer in Mind
Welcome back! In our last blog, we started talking about whether it's time for your website to get a redesign. Just to recap, the our last blog boiled...
How to Buy Internet Marketing Services 2
We did a blog recently where we offered some general tips on how to search for an Internet marketing service. It's a daunting prospect for anyone, esp...
FDA Does NOT Test Genetically Engineered GE Foods
No GE Testing? Why Not?!!! While having a conversation with a neighbor the subject turned to gardens, scrumptious food and then Genetically Engineered...
Do's and Don'ts of Crowdfunding
With crowdfunding now on the radar as a viable fundraising technique for businesses large and small, everyone is rushing to get in on the game. This m...
The Facebook Rumormill
People love talking about Facebook. Second perhaps only to Google, Facebook tends inspire a strange celebrity-like relationship where folks are consta...
What is an Enlightened Business? (in 30 seconds)
Here is the short version of what an enlightened business looks like: A business that hurts no one and benefits everyone and everything An organizatio...
There's more to Social Media than Facebook, Twitter 2: Google+, Pinterest
Welcome back to the next installment in our series on utilizing some of the "other" social websites in your social media marketing! Unlike the big two...
The three essentials of scaling your business. (in 60 seconds)
You’ve had it being a solo-preneur. You want to grow your business. Of all the things that demand personal growth in the world of business (and just a...
How to thrive in the new economy
We going through a transition from an economy built on competition and life destroying practices to commerce based on healthy rivalries, cooperation a...
Foosball—one of the five benefits of content marketing
Content marketing is another way of referring to Inbound and/or Internet marketing. The word "content" is relevant because when people go online to bu...
Spinning: The Subtle Black Hat SEO Practice
Welcome back to the second part of our short series on... (cue thunderclap)... Black Hat SEO, the bane of any reputable content strategy. If you misse...
Chronicle your happy-customer statements. (in 30 seconds)
The results your clients are experiencing speak for themselves. They are happy campers and they’re telling you about it. Don’t forget to chronicle the...
Your Business Plan (read in 30 seconds)
A good business plan is about two things: 1) It is about the people you are helping 2) And how you help them The more tightly you define the “who and ...
The Three Most Powerful LinkedIn Strategies
OK, so, how many of you have LinkedIn profiles? Most of you, right? Now, how many of you actually use them? If you aren't making good use of LinkedIn,...
Marketing is about standing in another person's shoes
If you want to increase sales in your company then you need to start thinking like your customers. This is not the easiest thing to do, but it will up...
Six Top Facebook Marketing Best Practices Part 1
The world of Facebook marketing is a big, wide-open one. The field is so new that there are very few hard and fast rules about what you should and sho...
An Introduction to Crowdfunding
It's probably happened to everyone: You're going about your daily life when suddenly inspiration hits, and you've suddenly got a great idea for a new ...
The Future of Internet Marketing Part 1
"Greetings, my friends. We are all interested in the future, for that is where you and I are going to spend the rest of our lives..." - The Amazing Cr...
MORE RECENT BLOGS
Graphic Design: Setting Tone and Mood On Your Site
As the Internet continues to develop and evolve and show us new ways to market, we're continually finding new ways of "embedding" messages into our co...
How to structure your all-important offer! (in 90 seconds)
Your offer is the entry point into the sales process. A good offer sets up success; a lackluster one doesn’t. Here are best practices: A good offer co...
AI is Changing Business. Are You Ready?
In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. An AI class just for you Artificial Intelligence...
Create Content for the Three Initial Marketing Stages
Hey, here's a riddle for you: What is the single most important part of your business, which will always be beyond your control? The answer? Your cust...
Is It Time For a Website Redesign?
You'd have to be pretty satisfied with the performance of your website not to occasionally look at it and wonder if it's time to redesign it. After al...