Your Simple Marketing Plan (read in 30 seconds)

A good marketing plan is about two things:
1) The meaning you want to convey
2) The words and feelings you use to do this job

Your business plan says how you help people. Your marketing plan communicates these feelings and ideas.

Talk to the people you are working with, or those that you want to work with. Listen to how they describe their problems and goals. School yourself in what they say and how they say it.

Put yourself in your client’s shoes; empathize with what they are going through. Most communication is nonverbal: words said or written with the empathetic stance of your client will be heard far louder than those that are not.

When you speak with true empathy, using the language that came from the hearts and minds of your (potential) customers, you will be heard.

Simplicity and empathy work well together.
Jeffrey