You have leads; now nurture them (in 30 seconds)
Lead nurturing requires two things:
1) Content that helps your prospect relieve pain or realize gain
2) A caring attitude on your part
An orientation of caring affects your communication far more than your conscious mind can comprehend or evaluate. Studies show that 70 to 93 percent of all communication is nonverbal. As Steve Jobs said: “People can tell if you’re in it just to make a buck.”
Marketers use “drip” campaigns because too much information all at once is overwhelming. The idea behind nurturing is that people remember someone who helps them — make that person you!
Nurture your ability to care for and help others.
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