The Problem with NOT Starting at the Beginning (in 30 seconds)
It happens almost every time in sports, business and life: the team with the best fundamentals wins. Click HERE to see a representation of NOT starting at the beginning in your marketing and thus NOT taking care of your fundaments first.
The second graphic (scroll down) shows where many people start their marketing and is why so many people are not thrilled with their results. Without the proper foundation and the right fundamentals your marketing will NEVER reach its true potential. Just ask ANY pro ball player who practices fundamentals EVERY day.
Don't make it complicated. The longer you wait to learn how to do your marketing messaging right the more money you leave on the table.
Your business-building mentor.
Jeffrey
MORE RECENT BLOGS
Graphic Design: Setting Tone and Mood On Your Site
As the Internet continues to develop and evolve and show us new ways to market, we're continually finding new ways of "embedding" messages into our co...
How to structure your all-important offer! (in 90 seconds)
Your offer is the entry point into the sales process. A good offer sets up success; a lackluster one doesn’t. Here are best practices: A good offer co...
Six Words to Sell Absolutely Anything
Everybody sells. Kids sell parents on the toys they want, what to eat for dinner and the games they want to play. Wives sell husbands on chores that n...
Steve Jobs – Perhaps the greatest marketing man of all time
I'm more affected by the passing of Steve Jobs than I ever expected to be and I don't know why. Maybe it's because I'm in the marketing business and I...
Are you kidding? Of course you're a Genius!
Albert Einstein said: "Everyone's a Genius!" If you doubt it you might like to know the Yogis agree. They say the human mind / body system is the most...