When I teach an Internet marketing seminar or talk with business owners, it's clear that people are overwhelmed with all the the things they need to do to market their products and services. What is the cure for this situation? I'm glad you asked. Let's take a look.
Develop a plan
When you develop a quick business plan you take away several layers of confusion and angst from your overworked mind. A lot of overwhelming feelings come from not knowing where you are or where you are going. A short two page outline listing where you are now, where you want to go, thoughts about how to get there, the marketplace need you will be filling, a description of the people you will be helping, and a frank discussion of your strengths and weaknesses will help you gain the perspective you need to get on track and ease your mind.
Create a complete marketing system
Creating a complete sales and marketing system is a lot of work. Why go to the trouble? Won't this effort add to an already overwhelming task list? For a while it probably will, but the benefits of creating a complete system for your marketing far outweigh the time, trouble, and money that goes into it. Here's why:
- Studies show 91% of your competitors do NOT have a complete sales and marketing system. This give you a huge advantage!
- Creating a complete system forces you to think through every step of your sales process.
- Breaking a process down into small steps reveals the problems and bottlenecks.
- With a complete system it’s harder to get off track because the entire process exists to do one thing — SELL!
- With a system that tracks and reports each step of the process, you'll get smarter over time in every phase of your marketing.
- Complete systems are replicable and scalable.
Surrender to a no gimmicks approach
In the battle to fight overwhelm it's often counter-intuitive to steer away from short cuts. Why would you want to take the long road—isn't the shorter road better? Sometimes it is. The trouble is many times what seems to be the longer more challenging course is actually the one with less pitfalls. We're all susceptible to jumping on board the latest business success bandwagon that promises an easy and swift path to riches.
Context makes all the difference
Within the context of a simple business plan and a well thought through marketing system individual tactics like SEO (Search Engine Optimization) and social media are transformed into powerful engines for profitability. When these techniques are put to use in piecemeal fashion their effect diminishes greatly. You may get traffic to your site but is it the right kind of traffic? If you're getting qualified site visits how will you convert these people into happy paying customers? How will you turn happy customers into people who provide positive word of mouth and online advertising for your company?
One small step
If you're serious about curtailing or eliminating overwhelm from your business life, I'd advise taking one small step before you move on to other things in your day. Before you forget call DeepSky Marketing to schedule a free fifty minute evaluation and consultation to see what is involved with creating a complete marketing system for your company. The free consultation is also free of gimmicks and offers proven methods to help you grow your business in the surest way possible. The number to call is 707 823-3888.
