The Master Marketer BLOG

The Future of Crowdfunding

Posted by Jeffrey Schmidt on Mon, Oct 08, 2012 @ 2 PM

So, we've talked quite a bit in the last few blogs about crowdfunding and how you could be using it today to fuel new ideas. It's an idea that's arrived at almost exactly the right time: with instant communications and instant money transfers to and from pretty much anywhere, we've opened up whole new ways for businesses and investors to get together.

It seems like a no-brainer. Fundamentally, just about anything could be funded this way, assuming you could just find enough people anywhere in the world who wanted to participate in the venture. And we've seen crowdfunded projects succeed not just in the realm of startups, but also even in areas of finance. There are several crowd-based loan institutions now seeking to merge microlending and crowdsourcing into a lending alternative to commercial banks.

All this could revolutionize business, honestly. One of the biggest barriers to innovation throughout history involves bringing resources together at the right time and place to achieve a goal. Now, products can be shipped anywhere in under 24 hours, and the capital to pay for them can be transmitted electronically. Add universal investorship to that list, and it seems like there could be endless potential.

Blind Justice for Crowdfunding

Legal Limits to Crowdfunded Projects

In the US at least, there's still a barrier to the growth of crowdfunding: the Securities & Exchange Commission (SEC) and its powers over business investment.

“Sunshine” laws in the US made it impossible for small investors to directly purchase equity in a company without being “accredited” - which, effectively, means being a millionaire – and companies, likewise, could not advertise stocks and other securities to the general public. This limits crowdfunding in the US solely to single projects, not true business investment.

However, this has started to change. We're right in the middle of the process, so here's what's happened so far:

  • Back in April, President Obama signed the JOBS Act, which is one of those oh-so-clever political acronyms, standing for “Jumpstart Our Business Startups.” Seriously. Anyway, it directed the SEC to look at revising their rules for investment to make room for crowdfunded investment.
  • Then, at the end of August, the SEC fulfilled the first part of this directive, releasing revised rules for larger investors. These expanded the ways businesses could market their stocks and securities, but still limit investment to those who have a million in equity or more, not counting their main house. So, it didn't really do much to put crowdfunding in the hands of the crowd.
  • However, there's still one more deadline. The SEC has until the end of the year to release new rules on investing among small buyers, which is the part that's really relevant to crowdfunding. They could still mess things up, but since this initiative has broad support among nearly everyone, it's probably going to be fairly broad.

Crowdfunding 2013

What this means is, with any luck, by the end of this year it will be legal for small US businesses to use crowdfunding to directly sell equity in their company, perhaps in the form of microshares, to small investors. This means crowdfunded projects will be about more than just pre-purchasing cool new tech, but can actually be used to increase capital growth. Small investors will be able to see returns without playing the Wall Street gang, and small businesses will have access to huge new funding possibilities.

If this sounds like something that fits your larger strategies, our advice is to start planning now. Don't put anything in stone until we see what the SEC rules, but right now, things are looking quite sunny for crowdfunding.

Call DeepSky Marketing to find out how you can create profitable marketing strategies for your company. DeepSky Marketing is a company that provides businesses with profitable marketing systems and verifiable return on investment (ROI). To schedule a brief no-cost consultation call 707 823-3888.

Posted by Jeffrey Schmidt

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