--- title: Creating a simple marketing plan for your business is a key to success description: 1) Identify who you can help and why 2) Find the right venues to tell your story 3) Refine your words so people understand what you say. Make it SIMPLE! --- [![DeepSky Logo Business Building - Long5E](https://www.deepskymarketing.com/hs-fs/hubfs/DeepSky%20Logo%20Business%20Building%20-%20Long5E.jpg?width=8238&height=1800&name=DeepSky%20Logo%20Business%20Building%20-%20Long5E.jpg "DeepSky Logo Business Building - Long5E")](https://www.deepskymarketing.com/) - Services - [Business Report Card](https://www.deepskymarketing.com/business-report-card) - [A Simple Marketing Plan](https://www.deepskymarketing.com/simple-marketing-plan-0) - [Manage Your Business](https://www.deepskymarketing.com/leadership/tribal-leadership/-0) - [Leverage Points for Business](https://www.deepskymarketing.com/leverage-points-for-business) - About - [What Clients Say](https://www.deepskymarketing.com/about/what-clients-say/) - [Case Studies](https://www.deepskymarketing.com/about/case-studies) - [Meet Us](https://www.deepskymarketing.com/internet/agency/meet-us) - [Blog](https://www.deepskymarketing.com/internet/the-master-marketer-blog) - [Free Consult](https://www.deepskymarketing.com/internet/DeepSky-contact-page) ![Traditional Marketing Services](https://www.deepskymarketing.com/hs-fs/file-16240393-jpg/images/1-banner-traditional.jpg) ## Marketing # Build a Simple Marketing Plan A survey of 3,600 small businesses found that 91% did not have a systematic form of selling (Kurlan). Here's how to start building your marketing plan: WHAT What do you have that people want and *how do you explain it*? Most business owners do not have an "elevator pitch." If people don't know you can help them they'll have a hard time buying from you. Use this four-step process for marketing communication: • Articulate your client's problem • Offer them a solution • Build your case with facts • Offer a way for people to take one small step toward you WHO Who are you going to help with your product or service? Treat each person as a special individual — because they are. Limit your use of words and phrases like *Avatar* or *Target Audience* because this dehumanizes. Find out who these people are and what you have in common with them; use this information for connection.  WHERE Where do you find the people you can help? This is a classic "lead generation" task. Below are the four major categories for generating connection with people. Choose the venues you are good at, where your people live and with an eye for lowest cost per closed sale. Outbound Marketing (Traditional ads - print/broadcast/digital, direct mail, cold calling) Inbound Marketing (Search engines, Social Media, Yellow Pages, Reputation) Networking (In-person events, Social Media) Halo Marketing (PR and Educational Events. Referrals, Joint Ventures, Alliances) WHY Steve Jobs: "*People can tell if you are in it just to make a buck*." Markets are shifting. People want more from the companies they do business with. 84% of Millennials want to do business with people who share their values. Bring Higher Purpose into your business for your success and to *do right thing*. People want a great product or service and they want more — give it to them! WHEN Now. There is not a moment to lose. Make your business into a force for good in this world and you will reap the rewards.  ### Want help? Call DeepSky Business Building for a free consultation with absolutely no pressure to buy anything. We can simply see if we are on the same page. Schedule a free appointment [HERE](https://calendly.com/jeffrey-deepsky/30-minute-meeting?back=1&month=2022-07). ## Question: How can you quickly gain a significant advantage over 91% of your competitors? Answer: Create a simple marketing plan for your business. ![Cafe owner smiling at the camera at the cafe](https://www.deepskymarketing.com/hs-fs/hubfs/Stock%20images/Cafe%20owner%20smiling%20at%20the%20camera%20at%20the%20cafe.jpeg?width=320&name=Cafe%20owner%20smiling%20at%20the%20camera%20at%20the%20cafe.jpeg) ### Our Clients Say #### “The direct marketing system Jeffrey developed for us was so successful it was exported to all 18 campuses in the Heald College chain.” Alec Winters Former Vice President of Heald Business Colleges, San Francisco   #### “Jeffrey, I learned more marketing in one hour with you than I have in 20 years of doing business. Thanks for a great seminar!.” Alejandro R. Torres Potting Shed Publishing   #### “I worked with Jeffrey for a little over a year and in that time the sales in my business more than doubled.” Jeff Rooney Empowered Body Solutions #### DeepSky Business Building 708 Hwy 116 N #410 Sebastopol CA 95472 707 823-3888 #### Services - [Business Report Card](https://www.deepskymarketing.com/business-report-card) - [A Simple Marketing Plan](https://www.deepskymarketing.com/simple-marketing-plan-0) - [Manage Your Business](https://www.deepskymarketing.com/leadership/tribal-leadership/-0) - [Leverage Points for Business](https://www.deepskymarketing.com/leverage-points-for-business) #### About - [What Clients Say](https://www.deepskymarketing.com/about/what-clients-say/) - [Case Studies](https://www.deepskymarketing.com/about/case-studies) - [Meet Us](https://www.deepskymarketing.com/Internet/Agency/meet-us) [Home](https://www.deepskymarketing.com/)[Contact](https://www.deepskymarketing.com/internet/DeepSky-contact-page)[Blog](https://www.deepskymarketing.com/internet/the-master-marketer-blog)[Privacy Policy](https://www.deepskymarketing.com/privacy-policy) Follow us [.LinkedIn](https://www.linkedin.com/in/jeffrey-schmidt-3131004/) [.Facebook](https://www.facebook.com/DeepSkyMarketing) [.X](https://x.com/PJeffreySchmidt) .