Content marketing is another way of referring to Inbound and/or Internet marketing. The word "content" is relevant because when people go online to buy a product or service most of the time they start by looking for information prior to making a buying decision. Here are five benefits of online or "content marketing' that will help you understand one of the core strategies of Internet marketing.
Customer loyalty
If you want loyal clients remember that quality content rules. Good content produces lasting benefits like staunch customer loyalty, referrals, and word of mouth advertising. When your markting communications explain benefits in a way that is easy to understand your prospective clients will respond to you by giving you their business and more if you have set expectation correctly. The right content at the beginning of a buying cycle can set the tone for not only an initial purchase but a total client life cycle.
Competitive advantage
Great content gives you a distinct advantage in the marketplace. Building a better mouse trap is one piece of the puzzle. Communicating why it is better is just as important. Steve Jobs opened the Apple stores amidst ridicule from most pundits. He knew he had built a better line of computers and was asking a premium price. He needed superior marketing communication so people would know what they are getting before they dug into their wallets to pay extra.
Better relationships
Communication is the cornerstone of any relationship. When people are in doubt they become less confident and get edgy and wary. This state of mind is not conducive to making buying decisions. On the other hand when people feel they know what's going on they normally respond with openness and trust. When people feel confident in who you are and what you are saying, you will have no problem making sales. Make sure you adopt your clients viewpoint and you will take care of the "confidence in who you are" very quickly. Excellent product knowledge will make "what you say" a pleasure for them to hear.
A better understanding of your product
Chances are you know your products and services pretty well, but do you know how your customers think about them? Creating content is a great way to get a 360° view of your product or service so you can better understand how your clients feel and think about what you offer. focusing on how to communicate with your customers is enormously helpful and should be a regular part of your weekly routine.
Personal benefits
Speaking as a former non-writer I want to say that firing up some new neurons every once in a while is great for getting on top of your game. I play foosball with a pretty competitive crowd and I've noticed that my game has improved as I have focused on becoming a better writer. Buster Posey, who won rookie of the year honors as a San Francisco Giant, said that he focused on doing well in school because he knew that would help him be a better baseball player.
If you want to know more about how to make content marketing a successful tool for your company, I'd advise taking one small step before you move on to other things in your day. Call DeepSky Marketing to schedule a free fifty minute evaluation and consultation. This free consultation is free of gimmicks. You will see proven methods to help you grow your business in the surest way possible. The number to call is 707 823-3888.
