The Master Marketer BLOG

The top ten lead generation techniques

Posted by Jeffrey Schmidt on Thu, May 25, 2023 @ 1 AM

If you want more clients for your business lead generation is on your mind. Here are the top ten lead-gen categories to consider when promoting your business.

Here are the top ten lead generation techniques

Content Marketing: 
Creating high-quality and relevant content is essential. When you talk about things people care about, they will listen. 

Social Media Marketing: 
Social platforms such as Facebook, Instagram, LinkedIn, and Twitter can help you engage your audience through organic posts, paid ads, and targeted campaigns.

Search Engine Optimization (SEO): 
Improve your organic search ranking by researching relevant keywords, optimizing meta tags, improving website performance and content relevance.

Pay-Per-Click (PPC) Advertising: 
Run PPC campaigns on platforms like Google Ads or Bing Ads to drive immediate traffic to your website so you can generate leads. 

Email Marketing: 
Building your email list and nurturing leads through targeted email campaigns is an effective way to nurture leads that are not ready to convert now. 

Webinars and Events: 
Hosting webinars or participating in industry events allows you to showcase your expertise and connect with potential customers. 

Referral Programs: 
Encouraging existing customers to refer friends IN THE RIGHT WAY can be a powerful lead generation technique. 

Joint ventures and alliances
If you have a product or service that would be helpful for a particular group, talk to the leaders of that/those group(s) and work out a deal that makes sense for you to help their members while the group leaders share your profits.

Publicity and PR
If your product or service is truly newsworthy you can get free publicity through traditional or digital media outlets.

Traditional broadcast and print advertising
In many cases these types of ads are used for awareness, not lead generation. To set them up for leads be sure learn the four steps of marketing messaging!
(Learn the fours steps of marketing messaging in my upcoming webinar)

Choose the best lead generation techniques for your business and client profile. It is essential to continuously analyze and optimize these strategies.

Question: Does your business sell to consumers (B2C) or other businesses (B2B)?
Start generating leads NOW!

Your Business Building Mentor.


Posted by Jeffrey Schmidt

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