IMPORTANT: Measure your marketing. (in 30 seconds)
Now that you’ve taken action it would be a good idea to measure what happened. If you are smart you’ve tested different headlines for lead generation and calls to action for moving the sales process forward.
Measuring is what yields intelligence, not thinking about it.
When you set up marketing correctly it feeds back the information you need to do better over time. When a miner pans for gold up and down a river the big nuggets indicate a rich vein. This is essential information born of action and tracking.
Setting up feedback in your marketing is a MUST; otherwise much of your intelligence is nullified. The intuitive and instinctual action you take must be tested.
Plan to make better decisions over time.
Jeffrey
MORE RECENT BLOGS
Graphic Design: Setting Tone and Mood On Your Site
As the Internet continues to develop and evolve and show us new ways to market, we're continually finding new ways of "embedding" messages into our co...
How to structure your all-important offer! (in 90 seconds)
Your offer is the entry point into the sales process. A good offer sets up success; a lackluster one doesn’t. Here are best practices: A good offer ...
Steve Jobs – Perhaps the greatest marketing man of all time
I'm more affected by the passing of Steve Jobs than I ever expected to be and I don't know why. Maybe it's because I'm in the marketing business and I...
Six Words to Sell Absolutely Anything
Everybody sells. Kids sell parents on the toys they want, what to eat for dinner and the games they want to play. Wives sell husbands on chores that n...
Are you kidding? Of course you're a Genius!
Albert Einstein said: "Everyone's a Genius!" If you doubt it you might like to know the Yogis agree. They say the human mind / body system is the most...
