IMPORTANT: Measure your marketing. (in 30 seconds)
Now that you’ve taken action it would be a good idea to measure what happened. If you are smart you’ve tested different headlines for lead generation and calls to action for moving the sales process forward.
Measuring is what yields intelligence, not thinking about it.
When you set up marketing correctly it feeds back the information you need to do better over time. When a miner pans for gold up and down a river the big nuggets indicate a rich vein. This is essential information born of action and tracking.
Setting up feedback in your marketing is a MUST; otherwise much of your intelligence is nullified. The intuitive and instinctual action you take must be tested.
Plan to make better decisions over time.
Jeffrey
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