--- title: The Master Marketer BLOG, grow sales and profits in your business. | Jeffrey Schmidt description: The Master Marketer BLOG is your home for information on how to grow sales in your business. --- [![DeepSky Logo Business Building - Long5E](https://www.deepskymarketing.com/hs-fs/hubfs/DeepSky%20Logo%20Business%20Building%20-%20Long5E.jpg?width=8238&height=1800&name=DeepSky%20Logo%20Business%20Building%20-%20Long5E.jpg "DeepSky Logo Business Building - Long5E")](https://www.deepskymarketing.com/) - Services - [Business Report Card](https://www.deepskymarketing.com/business-report-card) - [A Simple Marketing Plan](https://www.deepskymarketing.com/simple-marketing-plan-0) - [Manage Your Business](https://www.deepskymarketing.com/leadership/tribal-leadership/-0) - [Leverage Points for Business](https://www.deepskymarketing.com/leverage-points-for-business) - About - [What Clients Say](https://www.deepskymarketing.com/about/what-clients-say/) - [Case Studies](https://www.deepskymarketing.com/about/case-studies) - [Meet Us](https://www.deepskymarketing.com/internet/agency/meet-us) - [Blog](https://www.deepskymarketing.com/internet/the-master-marketer-blog) - [Free Consult](https://www.deepskymarketing.com/internet/DeepSky-contact-page) The Master Marketer BLOG Most Recent ### [Sponsorships: Beyond Charity to Business Strategy](https://www.deepskymarketing.com/internet/the-master-marketer-blog/sponsorships-beyond-charity-to-business-strategy) This is a summary of a recent conversation I had with my client, "NG." NG, who runs a nonprofit helping at-risk youth in the North Bay, connected with... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/sponsorships-beyond-charity-to-business-strategy) Most Popular [More Like This](https://www.deepskymarketing.com/sample-blog/all) ### [Why Steve Jobs was big on INTUITION](https://www.deepskymarketing.com/internet/the-master-marketer-blog/steve-jobs-on-inuition) Steve Jobs said: “Have the courage to follow your heart and intuition. They somehow already know what you truly want. Everything else is secondary.” W... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/steve-jobs-on-inuition) ### [AI is Changing Business. Are You Ready?](https://www.deepskymarketing.com/internet/the-master-marketer-blog/ai-course-oct-2023) In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. An AI class just for you Artificial Intelligence... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/ai-course-oct-2023) ### [Is It Time For a Website Redesign?](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/137070/Is-It-Time-For-a-Website-Redesign) You'd have to be pretty satisfied with the performance of your website not to occasionally look at it and wonder if it's time to redesign it. After al... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/137070/Is-It-Time-For-a-Website-Redesign) ### [How to structure your all-important offer! (in 90 seconds)](https://www.deepskymarketing.com/internet/the-master-marketer-blog/how-to-structure-your-all-important-offer) Your offer is the entry point into the sales process. A good offer sets up success; a lackluster one doesn’t. Here are best practices: A good offer co... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/how-to-structure-your-all-important-offer) ### [Simplicity is the Key to a Website Redesign](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/137287/Simplicity-is-the-Key-to-a-Website-Redesign) Welcome to the third part in our ongoing series on doing a website redesign. The past two installments have all been about preliminary work - catalogi... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/137287/Simplicity-is-the-Key-to-a-Website-Redesign) ### [You Need Good Graphic Design For Your Business Now More Than Ever](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/140075/You-Need-Good-Graphic-Design-For-Your-Business-Now-More-Than-Ever) If you're running a small business and we suggested that you seriously needed to invest in graphic design, you might think we were being, well, optimi... 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[Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/foundation-for-selling-0-1) ### [Graphic Design: Setting Tone and Mood On Your Site](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/142293/Graphic-Design-Setting-Tone-and-Mood-On-Your-Site) As the Internet continues to develop and evolve and show us new ways to market, we're continually finding new ways of "embedding" messages into our co... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/142293/Graphic-Design-Setting-Tone-and-Mood-On-Your-Site) ### [From Vision to Results (read in 30 seconds)](https://www.deepskymarketing.com/internet/the-master-marketer-blog/from-vision-to-results) Getting real-world results from the vision in your head and heart is charted in the list below. Vision informs goals. Goals lead to planning. Planning... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/from-vision-to-results) ### [Three Questions To Ask Your SEO Company](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/123065/Three-Questions-To-Ask-Your-SEO-Company) Choosing a search engine optimization (SEO) company can be a daunting prospect. There are literally thousands of SEO companies online, all promising t... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/123065/Three-Questions-To-Ask-Your-SEO-Company) ### [Are you kidding? Of course you're a Genius!](https://www.deepskymarketing.com/internet/the-master-marketer-blog/intent-0) Albert Einstein said: "Everyone's a Genius!" If you doubt it you might like to know the Yogis agree. They say the human mind / body system is the most... 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Because cloud computing ... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/93650/Is-cloud-computing-important-for-marketing-your-business) ### [Truth and Sincerity: the Currency of Trust in Selling](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/130556/Truth-and-Sincerity-the-Currency-of-Trust-in-Selling) While building trust has always been a crucial part of the sales process, it's become even more important in the digital age. Modern consumers expect ... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/130556/Truth-and-Sincerity-the-Currency-of-Trust-in-Selling) ### [The Importance of Your Brand](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/138420/The-Importance-of-Your-Brand) They say that a picture is worth a thousand words. So, here's a quick question for a budding entrepreneur: What one picture says the most about your c... 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[Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/sponsorships-beyond-charity-to-business-strategy) ### [Graphic Design: Enhancing Your Message](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/144430/Graphic-Design-Enhancing-Your-Message) The Internet is a heavily visual medium. After all, it grew out of a text-only format, so being visually-oriented is one of the basic traits of the me... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/144430/Graphic-Design-Enhancing-Your-Message) ### [The proper foundation for selling](https://www.deepskymarketing.com/internet/the-master-marketer-blog/foundation-for-selling) FYI — I learned this from John Rosso, he was a trainer at the Sandler Sales Training School, one of the biggest in the world. John taught that setting... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/foundation-for-selling) ### [Single Most Important Key to a Great Marketing Headline. (30 seconds)](https://www.deepskymarketing.com/internet/the-master-marketer-blog/the-single-most-important-key-to-writing-a-great-marketing-headline) Relevance The single most important key to writing a great marketing headline is talking about something your audience cares about. This means it’s a ... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/the-single-most-important-key-to-writing-a-great-marketing-headline) ### [Three Essential Qualities of a Solopreneur (in 30 seconds)](https://www.deepskymarketing.com/internet/the-master-marketer-blog/three-essential-qualities-of-a-solo-preneur) Here are the three essential qualities of successful solopreneurs: Vision What does your true vision of success look like? Don’t hold back in fear you... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/three-essential-qualities-of-a-solo-preneur) ### [Rely on your Incivible Innocence when Selling](https://www.deepskymarketing.com/internet/the-master-marketer-blog/invincible-innocence) The way you say things is actually more important than what you say. Science studies confirm this and it is especially true when selling a product or ... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/invincible-innocence) ### [Six Reasons GMOs Are A Nightmare](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/182989/Six-Reasons-GMOs-Are-A-Nightmare) I was talking with a colleague the other day and the subject turned to GMOs. We had a spirited debate on the benefits and hazards of Genetically Modif... 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[Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/137278/Website-Redesign-With-the-Customer-in-Mind) ### [FDA Does NOT Test Genetically Engineered GE Foods](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/184985/FDA-Does-NOT-Test-Genetically-Engineered-GE-Foods) No GE Testing? Why Not?!!! While having a conversation with a neighbor the subject turned to gardens, scrumptious food and then Genetically Engineered... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/184985/FDA-Does-NOT-Test-Genetically-Engineered-GE-Foods) ### [The three essentials of scaling your business. (in 60 seconds)](https://www.deepskymarketing.com/internet/the-master-marketer-blog/the-three-essentials-of-scaling-your-business) You’ve had it being a solo-preneur. You want to grow your business. Of all the things that demand personal growth in the world of business (and just a... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/the-three-essentials-of-scaling-your-business) ### [Chronicle your happy-customer statements. (in 30 seconds)](https://www.deepskymarketing.com/internet/the-master-marketer-blog/chronicle-your-happy-customer-statements) The results your clients are experiencing speak for themselves. They are happy campers and they’re telling you about it. Don’t forget to chronicle the... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/chronicle-your-happy-customer-statements) ### [Your Business Plan (read in 30 seconds)](https://www.deepskymarketing.com/internet/the-master-marketer-blog/your-simple-business-plan) A good business plan is about two things: 1) It is about the people you are helping 2) And how you help them The more tightly you define the “who and ... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/your-simple-business-plan) ### [The four M’s of a well-rounded business. (in 60 seconds)](https://www.deepskymarketing.com/internet/the-master-marketer-blog/the-four-ms-of-a-well-rounded-business) The four M’s of a well-rounded business are: Mindset, Management, Marketing and Making good Mindset Positive thinking is good — however — your conscio... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/the-four-ms-of-a-well-rounded-business) ### [Cultivate the pure focus of timelessness (in 50 seconds)](https://www.deepskymarketing.com/internet/the-master-marketer-blog/cultivate-the-pure-focus-of-timelessness) Pure mental focus leads to a feeling-state of timelessness. These tools are the life-blood of creativity. If you are creating a new business you undou... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/cultivate-the-pure-focus-of-timelessness) ### [Managing Your Content Marketing Strategically](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/127158/Managing-Your-Content-Marketing-Strategically) Well, we're nearing the end of our series on content strategy, but we've still got a couple more topics to cover. Today, we'll be expanding on some of... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/127158/Managing-Your-Content-Marketing-Strategically) ### [Embracing Intuition in the Age of AI Advancements](https://www.deepskymarketing.com/internet/the-master-marketer-blog/combine-ai-and-intuition) In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. Let's delve into why expanding our intuitive abi... 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[Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/manage-your-resources-systematically) ### [Top Five Facebook Marketing Mistakes](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/122735/Top-Five-Facebook-Marketing-Mistakes) In the right hands, Facebook marketing can be a great tool for growing your business and driving organic traffic to your website. However, there are a... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/122735/Top-Five-Facebook-Marketing-Mistakes) ### [When Selling Focus on the Large Picture Benefit for Your Client](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/130551/When-Selling-Focus-on-the-Large-Picture-Benefit-for-Your-Client) When you've been selling something, you've probably had this happen: You lead off with your best pitch. The customer seems interested, but a bit hesit... 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[Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/what-it-intuition) ### [Top Three Lead Generation Techniques (in 30 seconds)](https://www.deepskymarketing.com/internet/the-master-marketer-blog/your-simple-business-plan-0-0) Here are the top three lead generation techniques: • Organic lead generation via social media (Ex: Facebook) • Paid ads (Ex Google or Facebook) • PR (... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/your-simple-business-plan-0-0) ### [Oops, I must have been sprayed with money repellant](https://www.deepskymarketing.com/internet/the-master-marketer-blog/oops-i-must-have-been-sprayed-with-money-repellant) The weird thing about it was it was so palpable. I could viscerally feel the glass ceiling holding me down like a trapped animal. I’d just gotten my a... 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[Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/the-all-important-question-of-price) ### [Mapping out your marketing and sales process](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/96711/Mapping-out-your-marketing-and-sales-process) If you’re in business then you are in the business of sales and marketing. If you have a well articulated vision or marketing process you have a disti... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/96711/Mapping-out-your-marketing-and-sales-process) ### [Overcoming sales resistance](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/129710/Overcoming-sales-resistance) In the world of Internet marketing, it's sometimes too easy to overlook the nuts and bolts of the sales process while talking about grand plans and st... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/129710/Overcoming-sales-resistance) ### [Five Steps to Branding Excellence](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/138800/Five-Steps-to-Branding-Excellence) So, the topic of the week continues to be branding. If you missed our first post, suffice to say that brand-building is one of the most important long... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/138800/Five-Steps-to-Branding-Excellence) ### [The single highest business best practice. (in 30 seconds)](https://www.deepskymarketing.com/internet/the-master-marketer-blog/the-single-highest-business-best-practice) Marketing that feels good to you and your potential clients is simply more effective and profitable. It is your best, best-practice, Here's some backu... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/the-single-highest-business-best-practice) ### [Where's the Beef? Adopting a Content Strategy for Your Site.](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/132880/Where-s-the-Beef-Adopting-a-Content-Strategy-for-Your-Site) If you were alive and conscious throughout the 80s, you undoubtedly remember the famous series of ads that Wendy's ran asking "Where's the beef?" If y... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/132880/Where-s-the-Beef-Adopting-a-Content-Strategy-for-Your-Site) View All Articles This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ## MORE RECENT BLOGS ### [Why Steve Jobs was big on INTUITION](https://www.deepskymarketing.com/internet/the-master-marketer-blog/steve-jobs-on-inuition) Steve Jobs said: “Have the courage to follow your heart and intuition. They somehow already know what you truly want. Everything else is secondary.” W... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/steve-jobs-on-inuition) ### [AI is Changing Business. Are You Ready?](https://www.deepskymarketing.com/internet/the-master-marketer-blog/ai-course-oct-2023) In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. An AI class just for you Artificial Intelligence... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/ai-course-oct-2023) ### [Is It Time For a Website Redesign?](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/137070/Is-It-Time-For-a-Website-Redesign) You'd have to be pretty satisfied with the performance of your website not to occasionally look at it and wonder if it's time to redesign it. After al... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/137070/Is-It-Time-For-a-Website-Redesign) ### [How to structure your all-important offer! (in 90 seconds)](https://www.deepskymarketing.com/internet/the-master-marketer-blog/how-to-structure-your-all-important-offer) Your offer is the entry point into the sales process. A good offer sets up success; a lackluster one doesn’t. Here are best practices: A good offer co... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/how-to-structure-your-all-important-offer) ### [Simplicity is the Key to a Website Redesign](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/137287/Simplicity-is-the-Key-to-a-Website-Redesign) Welcome to the third part in our ongoing series on doing a website redesign. The past two installments have all been about preliminary work - catalogi... 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