AI is Changing Business. Are You Ready?
In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. An AI class just for you Artificial Intelligence...
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How to structure your all-important offer! (in 90 seconds)
Your offer is the entry point into the sales process. A good offer sets up success; a lackluster one doesn’t. Here are best practices: A good offer co...
Graphic Design: Setting Tone and Mood On Your Site
As the Internet continues to develop and evolve and show us new ways to market, we're continually finding new ways of "embedding" messages into our co...
AI is Changing Business. Are You Ready?
In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. An AI class just for you Artificial Intelligence...
Create Content for the Three Initial Marketing Stages
Hey, here's a riddle for you: What is the single most important part of your business, which will always be beyond your control? The answer? Your cust...
Is It Time For a Website Redesign?
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From Vision to Results (read in 30 seconds)
Getting real-world results from the vision in your head and heart is charted in the list below. Vision informs goals. Goals lead to planning. Planning...
Why Steve Jobs was big on INTUITION
Steve Jobs said: “Have the courage to follow your heart and intuition. They somehow already know what you truly want. Everything else is secondary.” W...
Get in the habit of quick, instinctual decision making (in 30 seconds)
When was the last time you overthought your marketing, business, or anything else for that matter? For most business owners this is a problem of epic ...
Simplicity is the Key to a Website Redesign
Welcome to the third part in our ongoing series on doing a website redesign. The past two installments have all been about preliminary work - catalogi...
What is intuition?
Albert Einstein said: "The only really valuable thing is intuition." Why? Science has found that our physical world is made of atoms that are 99.9999%...
Branding Goes Far Beyond Your Logo
We've been talking about branding and we've spent the last couple blogs talking about the subject generally: what goes into branding, and all the diff...
Are you kidding? Of course you're a Genius!
Albert Einstein said: "Everyone's a Genius!" If you doubt it you might like to know the Yogis agree. They say the human mind / body system is the most...
Content Marketing Execution: How to Interface with Your Writing Team
So, originally our discussion of content strategy was going to end on the post about CMSs and the editorial role, but I realized there was one serious...
Three Questions To Ask Your SEO Company
Choosing a search engine optimization (SEO) company can be a daunting prospect. There are literally thousands of SEO companies online, all promising t...
Making step-by-step procedures for your service. (in 30 seconds)
You’ve got clients and they’re getting results, now it’s time to formalize the processes you use to create success. Sometimes consultants and solo-pre...
Preparing content marketing for multiple usage scenarios
If there has been one very constant trend in 21st Century communications, it's that content is getting pushed to more places, and in greater quantitie...
The Three Keys of Internet Marketing
Some companies seem to have figured out the combination to unlock the marketing power of the Internet. They have successfully engaged their online tar...
Golden Ratio: Better Planning / Greater Prosperity
The quality of your planning is directly related to your level of success. Dwight Eisenhower said: "Plans soon become irrelevant, the process of plann...
How To Create A Content Strategy
In our last blog, we talked a bit about content strategies: how to make sure you know why you're engaging in content marketing, and making sure that t...
The Nuts and Bolts of Content Marketing (2)
Welcome back! If you followed the advice in our previous blog, you've got buyer personas, a content audit, and some content templates for what you'd l...
The Problem with NOT Starting at the Beginning (in 30 seconds)
It happens almost every time in sports, business and life: the team with the best fundamentals wins. Click HERE to see a representation of NOT startin...
Is cloud computing important for marketing your business?
Last week I attended the biggest cloud computing convention in the world—a trade show called Dreamforce. Why should you care? Because cloud computing ...
You have leads; now nurture them (in 30 seconds)
Lead nurturing requires two things: 1) Content that helps your prospect relieve pain or realize gain 2) A caring attitude on your part An orientation ...
Truth and Sincerity: the Currency of Trust in Selling
While building trust has always been a crucial part of the sales process, it's become even more important in the digital age. Modern consumers expect ...
How to bring the Steve Jobs effect to your business. (in 30 seconds)
The people who worked with Steve Jobs teased him about having a Reality Distortion Field because he made the "impossible" happen so many times. In my ...
Graphic Design: The Visual Voice of Your Business
Welcome back! In our last blog, we talked a bit about why graphic design is so vital for online businesses, especially in terms of making yourself sta...
The Importance of Your Brand
They say that a picture is worth a thousand words. So, here's a quick question for a budding entrepreneur: What one picture says the most about your c...
Farm for leads with 5 Proven Internet Marketing Methodologies
Marketing is a lot like farming. A knowledgeable grower knows he or she has to till the fields, fertilize, apply the right amount of water and then wa...
When good salesmanship hurts sales
Sales situations can crop up and any time. I was sitting with a client a few days ago helping him prepare an ad for a magazine. The ad was designed to...
The creative side of step-by-step planning (in 30 seconds)
Buckminster Fuller: "To change an existing paradigm focus on building an entirely new one." This is the epitome of creativity. But the creative proces...
A Great Content Strategy Learning Experience
Just a couple of days ago I returned from Portland's LavaCon and Content Strategy Workshops. It was a fantastic week of workshops and learning session...
The Nuts and Bolts of Content Marketing
Today, we're continuing our series of high-level discussions about developing a content strategy for your website. As the title suggests, we'll be spe...
The top ten lead generation techniques
If you want more clients for your business lead generation is on your mind. Here are the top ten lead-gen categories to consider when promoting your b...
IMPORTANT: Measure your marketing. (in 30 seconds)
Now that you’ve taken action it would be a good idea to measure what happened. If you are smart you’ve tested different headlines for lead generation ...
Your Simple Marketing Plan (read in 30 seconds)
A good marketing plan is about two things: 1) The meaning you want to convey 2) The words and feelings you use to do this job Your business plan says ...
Website Redesign With the Customer in Mind
Welcome back! In our last blog, we started talking about whether it's time for your website to get a redesign. Just to recap, the our last blog boiled...
FDA Does NOT Test Genetically Engineered GE Foods
No GE Testing? Why Not?!!! While having a conversation with a neighbor the subject turned to gardens, scrumptious food and then Genetically Engineered...
The three essentials of scaling your business. (in 60 seconds)
You’ve had it being a solo-preneur. You want to grow your business. Of all the things that demand personal growth in the world of business (and just a...
Chronicle your happy-customer statements. (in 30 seconds)
The results your clients are experiencing speak for themselves. They are happy campers and they’re telling you about it. Don’t forget to chronicle the...
Your Business Plan (read in 30 seconds)
A good business plan is about two things: 1) It is about the people you are helping 2) And how you help them The more tightly you define the “who and ...
The Three Most Powerful LinkedIn Strategies
OK, so, how many of you have LinkedIn profiles? Most of you, right? Now, how many of you actually use them? If you aren't making good use of LinkedIn,...
Marketing is about standing in another person's shoes
If you want to increase sales in your company then you need to start thinking like your customers. This is not the easiest thing to do, but it will up...
The four M’s of a well-rounded business. (in 60 seconds)
The four M’s of a well-rounded business are: Mindset, Management, Marketing and Making good Mindset Positive thinking is good — however — your conscio...
Cultivate the pure focus of timelessness (in 50 seconds)
Pure mental focus leads to a feeling-state of timelessness. These tools are the life-blood of creativity. If you are creating a new business you undou...
Managing Your Content Marketing Strategically
Well, we're nearing the end of our series on content strategy, but we've still got a couple more topics to cover. Today, we'll be expanding on some of...
Embracing Intuition in the Age of AI Advancements
In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. Let's delve into why expanding our intuitive abi...
Deliver on promises and they’ll sing your praises. (in 30 seconds)
Ask yourself: How can I deliver my services so my clients get results and experience true satisfaction? • Are you signing the right kind of people int...
Manage your resources systematically (in 30 seconds)
Your two main resources are time and money. In my last Blog I talked about the need for planning and scheduling, which is a big part of managing resou...
Top Five Facebook Marketing Mistakes
In the right hands, Facebook marketing can be a great tool for growing your business and driving organic traffic to your website. However, there are a...
When Selling Focus on the Large Picture Benefit for Your Client
When you've been selling something, you've probably had this happen: You lead off with your best pitch. The customer seems interested, but a bit hesit...
The convention of horrible marketing (don't do this)
Back in the days when MacWorld Conventions roamed the earth I drove down to the Moscone Center in San Francisco to see what the buzz was about. My ult...
The Value of Questions When Selling
In many ways, the art of sales is not about talking a customer into making a purchase. It's in leading the customer through a process that defines the...
Selling in a consumer empowered world
It's a hard-learned lesson that far too many businesses still cannot grasp: today's consumers are unique in the history of consumerism. With 75% of al...
Top Three Lead Generation Techniques (in 30 seconds)
Here are the top three lead generation techniques: • Organic lead generation via social media (Ex: Facebook) • Paid ads (Ex Google or Facebook) • PR (...
Oops, I must have been sprayed with money repellant
The weird thing about it was it was so palpable. I could viscerally feel the glass ceiling holding me down like a trapped animal. I’d just gotten my a...
When it's ethical and proper to apply sales pressure
There are times when it is ethical and proper to use pressure when selling. This is when you are acting as a friend to the person you're speaking with...
Graphic Design: Enhancing Your Message
The Internet is a heavily visual medium. After all, it grew out of a text-only format, so being visually-oriented is one of the basic traits of the me...
The proper foundation for selling
FYI — I learned this from John Rosso, he was a trainer at the Sandler Sales Training School, one of the biggest in the world. John taught that setting...
Single Most Important Key to a Great Marketing Headline. (30 seconds)
Relevance The single most important key to writing a great marketing headline is talking about something your audience cares about. This means it’s a ...
Make YouTube a Marketing Force for Your Business
When people are thinking about social media sites, there's a major one that often gets overlooked: YouTube. Honestly, it's not just about sharing cats...
On the Internet Content Strategy is King
We've probably all seen it as we've browsed company websites: the blogs that, clearly, no one reads. You find a nice-looking site, it seems to have go...
Three Essential Qualities of a Solopreneur (in 30 seconds)
Here are the three essential qualities of successful solopreneurs: Vision What does your true vision of success look like? Don’t hold back in fear you...
Your mind is magic — find out why. (in 30 seconds)
Your mind is magic. You have a “reality distortion field” just like Steve Jobs. Perhaps yours is not as powerful as his was, but you have one. Steve s...
The all-important question of price! (in 40 seconds)
The price of your product or service sends a message to your prospective clients. What message do you want to send? When you “price to the value” of y...
Mapping out your marketing and sales process
If you’re in business then you are in the business of sales and marketing. If you have a well articulated vision or marketing process you have a disti...
Rely on your Incivible Innocence when Selling
The way you say things is actually more important than what you say. Science studies confirm this and it is especially true when selling a product or ...
Overcoming sales resistance
In the world of Internet marketing, it's sometimes too easy to overlook the nuts and bolts of the sales process while talking about grand plans and st...
You Need Good Graphic Design For Your Business Now More Than Ever
If you're running a small business and we suggested that you seriously needed to invest in graphic design, you might think we were being, well, optimi...
Five Steps to Branding Excellence
So, the topic of the week continues to be branding. If you missed our first post, suffice to say that brand-building is one of the most important long...
Six Reasons GMOs Are A Nightmare
I was talking with a colleague the other day and the subject turned to GMOs. We had a spirited debate on the benefits and hazards of Genetically Modif...
The single highest business best practice. (in 30 seconds)
Marketing that feels good to you and your potential clients is simply more effective and profitable. It is your best, best-practice, Here's some backu...
Where's the Beef? Adopting a Content Strategy for Your Site.
If you were alive and conscious throughout the 80s, you undoubtedly remember the famous series of ads that Wendy's ran asking "Where's the beef?" If y...
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How to structure your all-important offer! (in 90 seconds)
Your offer is the entry point into the sales process. A good offer sets up success; a lackluster one doesn’t. Here are best practices: A good offer co...
Graphic Design: Setting Tone and Mood On Your Site
As the Internet continues to develop and evolve and show us new ways to market, we're continually finding new ways of "embedding" messages into our co...
AI is Changing Business. Are You Ready?
In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. An AI class just for you Artificial Intelligence...
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Hey, here's a riddle for you: What is the single most important part of your business, which will always be beyond your control? The answer? Your cust...
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You'd have to be pretty satisfied with the performance of your website not to occasionally look at it and wonder if it's time to redesign it. After al...