Single Most Important Key to a Great Marketing Headline. (30 seconds)
The single most important key to writing a great marketing headline is talking about something your audience cares about.
This means it’s a good idea to:
• Identify your audience before you write your message
• Find a goal they want to achieve or a problem they want fixed
• Make your message specific
• Be brief
If you practice these four things you will get the hang of writing great headlines.
Relevance is the key; the bigger the hot button the better. Only when people care about something will their attention be captured by your words.
Relevance is the only way to break through the clutter of the 6,000 to 10,000 ads the average American sees each and every day!
Talk about what your clients care about.
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