Single Most Important Key to a Great Marketing Headline. (30 seconds)
Relevance
The single most important key to writing a great marketing headline is talking about something your audience cares about.
This means it’s a good idea to:
• Identify your audience before you write your message
• Find a goal they want to achieve or a problem they want fixed
• Make your message specific
• Be brief
If you practice these four things you will get the hang of writing great headlines.
Relevance is the key; the bigger the hot button the better. Only when people care about something will their attention be captured by your words.
Relevance is the only way to break through the clutter of the 6,000 to 10,000 ads the average American sees each and every day!
Talk about what your clients care about.
Jeffrey
MORE RECENT BLOGS
Graphic Design: Setting Tone and Mood On Your Site
As the Internet continues to develop and evolve and show us new ways to market, we're continually finding new ways of "embedding" messages into our co...
How to structure your all-important offer! (in 90 seconds)
Your offer is the entry point into the sales process. A good offer sets up success; a lackluster one doesn’t. Here are best practices: A good offer co...
AI is Changing Business. Are You Ready?
In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. An AI class just for you Artificial Intelligence...
Create Content for the Three Initial Marketing Stages
Hey, here's a riddle for you: What is the single most important part of your business, which will always be beyond your control? The answer? Your cust...
Is It Time For a Website Redesign?
You'd have to be pretty satisfied with the performance of your website not to occasionally look at it and wonder if it's time to redesign it. After al...