The all-important question of price! (in 40 seconds)
The price of your product or service sends a message to your prospective clients. What message do you want to send?
When you “price to the value” of your service you have confidence that:
A) You know your marketplace
B) You can explain the benefits of your service
C) Your lead-generation is attracting the right people
D) You know a fair deal when you see it
E) You can deliver the goods
If you over-promise/charge you’re headed for disaster. Selling yourself short creates stress. If you’re on the short side you won’t have the budget to reach the people who would be happy with you at real cost. Pricing to value is the sweet spot.
The price your client would be glad to pay to attain an important goal or have a pesky problem disappear is pricing to value.
Find the happy zone in your pricing.
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