The all-important question of price! (in 40 seconds)
The price of your product or service sends a message to your prospective clients. What message do you want to send?
When you “price to the value” of your service you have confidence that:
A) You know your marketplace
B) You can explain the benefits of your service
C) Your lead-generation is attracting the right people
D) You know a fair deal when you see it
E) You can deliver the goods
If you over-promise/charge you’re headed for disaster. Selling yourself short creates stress. If you’re on the short side you won’t have the budget to reach the people who would be happy with you at real cost. Pricing to value is the sweet spot.
The price your client would be glad to pay to attain an important goal or have a pesky problem disappear is pricing to value.
Find the happy zone in your pricing.
Jeffrey
MORE RECENT BLOGS
Graphic Design: Setting Tone and Mood On Your Site
As the Internet continues to develop and evolve and show us new ways to market, we're continually finding new ways of "embedding" messages into our co...
How to structure your all-important offer! (in 90 seconds)
Your offer is the entry point into the sales process. A good offer sets up success; a lackluster one doesn’t. Here are best practices: A good offer co...
Six Words to Sell Absolutely Anything
Everybody sells. Kids sell parents on the toys they want, what to eat for dinner and the games they want to play. Wives sell husbands on chores that n...
Steve Jobs – Perhaps the greatest marketing man of all time
I'm more affected by the passing of Steve Jobs than I ever expected to be and I don't know why. Maybe it's because I'm in the marketing business and I...
Are you kidding? Of course you're a Genius!
Albert Einstein said: "Everyone's a Genius!" If you doubt it you might like to know the Yogis agree. They say the human mind / body system is the most...