The proper foundation for selling
Relax
Being tense is like getting skunked, people can smell it and will avoid you like the plague. Being relaxed is not a luxury, it is an important building block of success. If you bend and contort yourself to fit the needs of people (as "people pleasers" are prone to do) you'll always be tense and scare people off. Take responsibility and make your self comfortable by being who you are. This way you find the right kind of clients for YOU. This is huge for your success!
Trust
If you are selling something that has value (and you need to be) trust that people can see that value. Yes, you'll have to learn the best ways to communicate value. Yes, you'll need to practice and refine how you say things a lot. That's your job. Trusting your product or service is required because people can sense it. Trust your product or service — or sell something else.
A relationship of equals
Sales people need to do inner work if they want to be able to ask pertinent and sometimes uncomfortable questions that move a relationship forward. If you've created a good relational foundation you can ask just about anything without causing a problem. This is the crux of selling: having a good enough relationship to be able to ask forbidden questions at the right time and in the right way.
What might this sound like? Here is one possibility among millions:
"Sally, pardon me for saying this but it strikes me that you really like what you are hearing but I feel a hesitation, am I on the right track here?
If Sally says yes, then ask: "What might that hesitation be?"
Please note: this only works if you are asking questions out of curiosity for Sally's welfare — a tremendous skill to learn. If you are saying things to maneuver Sally into a sale she'll feel it and move away from you.
Start right now and assume people know what you are thinking and feeling. This keeps you honest and in good rapport with people.
Your Business Building Mentor.
Jeffrey
MORE RECENT BLOGS
Graphic Design: Setting Tone and Mood On Your Site
As the Internet continues to develop and evolve and show us new ways to market, we're continually finding new ways of "embedding" messages into our co...
How to structure your all-important offer! (in 90 seconds)
Your offer is the entry point into the sales process. A good offer sets up success; a lackluster one doesn’t. Here are best practices: A good offer co...
AI is Changing Business. Are You Ready?
In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. An AI class just for you Artificial Intelligence...
Create Content for the Three Initial Marketing Stages
Hey, here's a riddle for you: What is the single most important part of your business, which will always be beyond your control? The answer? Your cust...
Is It Time For a Website Redesign?
You'd have to be pretty satisfied with the performance of your website not to occasionally look at it and wonder if it's time to redesign it. After al...
