The single highest business best practice. (in 30 seconds)

Marketing that feels good to you and your potential clients is simply more effective and profitable. It is your best, best-practice, Here's some backup for that statement:

• Inc. Magazine: A study says your company's "purpose" can Increase returns by 400 percent
• Walker Research: Customer experience (how a person feels) has overtaken price and product as the key brand differentiator
• McKinsey Research: 70% of buying experiences are based on how the customer feels they are being treated
• Steve Jobs: "People can tell if your in it just to make a buck!"

Enlightened businesses are those that make people feel good at every touch point. Dust off that empathy, play by the Golden Rule and treat others as you would yourself for a happier, more profitable business. 

Making people feel good is not about ignoring tried-and-true best practices. Making people feel good is the best marketing practice of them all.

Helping you build your enlightened and profitable business.
Jeffrey

PS – Click HERE for a free copy of my Total Customer Experience Checklist.