--- title: The single highest business best practice. (in 30 seconds) description: The single highest business best practice is in this Blog and it will take less than 30 seconds to find out what it is. image: https://www.deepskymarketing.com/hubfs/Closeup%20portrait%20beautiful%2c%20pretty%20model%20woman%20flexing%20muscles%20showing%2c%20displaying%20her%20strength%2c%20isolated%20yellow%20background.%20Positive%20human%20emotions%2c%20facial%20expressions%2c%20feelings%2c%20attitude%2c%20perception.jpeg --- [![deepskymarketing](https://www.deepskymarketing.com/hs-fs/file-2158775755-png/deepskymarketing-1dec2014/logo.png "deepskymarketing")](https://www.deepskymarketing.com/) - Services - [Business Report Card](https://www.deepskymarketing.com/business-report-card) - [A Simple Marketing Plan](https://www.deepskymarketing.com/simple-marketing-plan-0) - [Manage Your Business](https://www.deepskymarketing.com/leadership/tribal-leadership/-0) - [Leverage Points for Business](https://www.deepskymarketing.com/leverage-points-for-business) - About - [What Clients Say](https://www.deepskymarketing.com/about/what-clients-say/) - [Case Studies](https://www.deepskymarketing.com/about/case-studies) - [Meet Us](https://www.deepskymarketing.com/internet/agency/meet-us) - [Blog](https://www.deepskymarketing.com/internet/the-master-marketer-blog) - [Free Consult](https://www.deepskymarketing.com/internet/DeepSky-contact-page) The Master Marketer BLOG # The single highest business best practice. (in 30 seconds) Posted by [Jeffrey Schmidt](https://www.deepskymarketing.com/internet/the-master-marketer-blog/author/jeffrey-schmidt) on Thu, May 20, 2021 @ 2 AM Marketing that *feels good* to you and your potential clients is simply more effective and profitable. It is your best, best-practice, Here's some backup for that statement: - Inc. Magazine: A study says your company's "purpose" can Increase returns by **400 percent** - Walker Research: Customer experience (how a person feels) has overtaken price and product as the key brand differentiator - McKinsey Research: 70% of buying experiences are based on how the customer feels they are being treated - Steve Jobs: "People can tell if your in it just to make a buck!" Enlightened businesses are those that make people feel good at every touch point. Dust off that empathy, play by the Golden Rule and treat others as you would yourself for a happier, more profitable business.  Making people feel good is not about ignoring tried-and-true best practices. Making people feel good is the best marketing practice of them all. Helping you build your enlightened and profitable business. Jeffrey PS – Click [HERE](https://www.deepskymarketing.com/hubfs/1.2%20B%20DeepSky%20Customer%20Experience%20Checklist.pdf) for a free copy of my Total Customer Experience Checklist. Share this content Posted by [Jeffrey Schmidt](https://www.deepskymarketing.com/internet/the-master-marketer-blog/author/jeffrey-schmidt) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ## MORE RECENT BLOGS ### [Why Steve Jobs was big on INTUITION](https://www.deepskymarketing.com/internet/the-master-marketer-blog/steve-jobs-on-inuition) Steve Jobs said: “Have the courage to follow your heart and intuition. They somehow already know what you truly want. Everything else is secondary.” W... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/steve-jobs-on-inuition) ### [AI is Changing Business. Are You Ready?](https://www.deepskymarketing.com/internet/the-master-marketer-blog/ai-course-oct-2023) In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. An AI class just for you Artificial Intelligence... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/ai-course-oct-2023) ### [Is It Time For a Website Redesign?](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/137070/Is-It-Time-For-a-Website-Redesign) You'd have to be pretty satisfied with the performance of your website not to occasionally look at it and wonder if it's time to redesign it. After al... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/137070/Is-It-Time-For-a-Website-Redesign) ### [How to structure your all-important offer! (in 90 seconds)](https://www.deepskymarketing.com/internet/the-master-marketer-blog/how-to-structure-your-all-important-offer) Your offer is the entry point into the sales process. A good offer sets up success; a lackluster one doesn’t. Here are best practices: A good offer co... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/how-to-structure-your-all-important-offer) ### [Simplicity is the Key to a Website Redesign](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/137287/Simplicity-is-the-Key-to-a-Website-Redesign) Welcome to the third part in our ongoing series on doing a website redesign. The past two installments have all been about preliminary work - catalogi... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-BLOG/bid/137287/Simplicity-is-the-Key-to-a-Website-Redesign) ###### WANT SOMETHING AMAZING? #### Subscribe to our weekly newsletter **Get it in your inbox ;)** By entering your email you expressly consent to receive our newsletter every week and other material related to DeepSky Marketing. #### MARKETING - Marketing Research - Online Marketing - Advertising - [Build a Simple Marketing Plan](https://www.deepskymarketing.com/marketing/build-a-simple-marketing-plan/) #### SALES - [Personal Selling](https://www.deepskymarketing.com/sales/personal-selling/) - [Cold Calling](https://www.deepskymarketing.com/coaching-marketing-coaching/) - Your Elevator Pitch - Sales Round Table - [Build a Simple Sales Plan](https://www.deepskymarketing.com/sales/build-a-simple-sales-plan/) #### CUSTOMERS - [Understand Your Customers](https://www.deepskymarketing.com/customers/understand-your-customers/) - Emotional Connection - [Reputation Management](https://www.deepskymarketing.com/customers/reputation-management/) - Plan to Delight #### LEADERSHIP - Self Leadership - [Lead Your Tribe](https://www.deepskymarketing.com/leadership/tribal-leadership/) - [Emotional Intelligence](https://www.deepskymarketing.com/leadership/emotional-intelligence/) #### ABOUT - [What Clients Say](https://www.deepskymarketing.com/about/what-clients-say/) - [Videos](https://www.deepskymarketing.com/about/video) - [Case Studies](https://www.deepskymarketing.com/about/case-studies) - [Event Calendar](https://www.deepskymarketing.com/internet/deepsky-event-calendar) - [Pricing](https://www.deepskymarketing.com/pricing) - Store - [Meet Us](https://www.deepskymarketing.com/internet/agency/meet-us) #### DeepSky Marketing 708 Gravenstein Hwy N #410 Sebastopol CA 95472 707 823-3888 - [Home](https://www.deepskymarketing.com/) - [Contact](https://www.deepskymarketing.com/internet/DeepSky-contact-page) - [Blog](https://www.deepskymarketing.com/internet/the-master-marketer-blog) - [Terms and our Privacy Policy](https://www.deepskymarketing.com/the-power-of-choice-landing-page-1) #### Follow Us - [![Linkedin](https://www.deepskymarketing.com/hubfs/Assest-18/Linkedin.png)](https://www.linkedin.com/in/jeffrey-schmidt-3131004/) - [![Facebook](https://www.deepskymarketing.com/hubfs/Assest-18/fb.png)](http://www.facebook.com/pages/DeepSky-Marketing/115679884510/) - [![Twitter](https://www.deepskymarketing.com/hubfs/Assest-18/twitter.png)](http://twitter.com/pJeffreySchmidt/)