--- title: The convention of horrible marketing (don't do this) description: Poor messaging confuses your buyers into NOT buying. Please don't do this with your business — when marketing act like you are talking to a 6 year old. image: https://www.deepskymarketing.com/hubfs/Macworld%20-%20pexels-cottonbro-studio-4065617-MacWorld.jpg --- [![deepskymarketing](https://www.deepskymarketing.com/hs-fs/file-2158775755-png/deepskymarketing-1dec2014/logo.png "deepskymarketing")](https://www.deepskymarketing.com/) - Services - [Business Report Card](https://www.deepskymarketing.com/business-report-card) - [A Simple Marketing Plan](https://www.deepskymarketing.com/simple-marketing-plan-0) - [Manage Your Business](https://www.deepskymarketing.com/leadership/tribal-leadership/-0) - [Leverage Points for Business](https://www.deepskymarketing.com/leverage-points-for-business) - About - [What Clients Say](https://www.deepskymarketing.com/about/what-clients-say/) - [Case Studies](https://www.deepskymarketing.com/about/case-studies) - [Meet Us](https://www.deepskymarketing.com/internet/agency/meet-us) - [Blog](https://www.deepskymarketing.com/internet/the-master-marketer-blog) - [Free Consult](https://www.deepskymarketing.com/internet/DeepSky-contact-page) The Master Marketer BLOG # The convention of horrible marketing (don't do this) Posted by [Jeffrey Schmidt](https://www.deepskymarketing.com/internet/the-master-marketer-blog/author/jeffrey-schmidt) on Fri, May 19, 2023 @ 12 AM Back in the days when MacWorld Conventions roamed the earth I drove down to the Moscone Center in San Francisco to see what the buzz was about. My ulterior motive was to purchase a carry bag for my new laptop. Manufacturers often give steep discounts at conventions so I was excited to see the sites and get a deal. **Overwhelm** When I first walked in I was overwhelmed by the sheer size and pageantry of the place. Moscone Center is cavernous; and with all the vendors I experienced more than a little shock to my senses. **Say what?** When I regained composure and got "on mission" I toured isle after isle looking for a sign to guide me to spend the money that was burning a hole in my pocket. After a while my composure was again being tested. I could not find a single vendor that said: Computer Carry Bags, or Accessory Bags or Computer Accessories. In fact, I could not find one booth sign that told me in plain English what they were selling. Not one — and I had looked at over 100! **Getting annoyed** There I was, just waiting to open my wallet and spend my money, and the only thing preventing me from doing so was the cool, hip and amazingly incomprehensible marketing messaging people were using. Please don't do this with your business. Poor messaging confuses your buyers into NOT buying. I have nothing against cool and hip, as long as I can tell what you are selling. In one of my next emails I'll go over how to structure your messaging so you will never have this problem. I *finally* got my bag, and I still have it today, but even now I can feel the frustration of people trying too hard with their messaging. Don't do this! Your Business Building Mentor. Jeffrey Share this content Posted by [Jeffrey Schmidt](https://www.deepskymarketing.com/internet/the-master-marketer-blog/author/jeffrey-schmidt) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ## MORE RECENT BLOGS ### [Why Steve Jobs was big on INTUITION](https://www.deepskymarketing.com/internet/the-master-marketer-blog/steve-jobs-on-inuition) Steve Jobs said: “Have the courage to follow your heart and intuition. They somehow already know what you truly want. Everything else is secondary.” W... [Read more](https://www.deepskymarketing.com/internet/the-master-marketer-blog/steve-jobs-on-inuition) ### [AI is Changing Business. Are You Ready?](https://www.deepskymarketing.com/internet/the-master-marketer-blog/ai-course-oct-2023) In a world where AI is surging, our innate human intuition is becoming more crucial than ever before. An AI class just for you Artificial Intelligence... 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