How to map your entire sales process (Part 2)
Welcome back! So, after some great use of inbound marketing, you made those sales you wanted. However, that's only the first half of the process. In this installment, we'll focus on the second funnel in our marketing map – the one that begins the moment the sale occurs and spreads out as you keep focusing on client retention.
1 – Welcome Your Client
Internet clients want to feel special. Without the face-to-face contact of a live sale, it's vitally important that they are welcome and wanted.
- Thank them for their business!
- If they haven't yet, encourage them to join you on social media.
- Do whatever you can to get a direct connection to them.
2 – Nurture Them and Keep Them Happy
Here, the funnel widens as time passes. After all, you don't just want one sale, you want repeat business and true customer satisfaction.
- Get into client education. Offer free eBooks, instructions, or webinars.
- Embrace great customer service. Give them full value for their investment.
- Set up separate social media contacts for customers, to give them an exclusive “club.”
- Keep in touch, but don't nag.
3 – Happy Clients Bring More Sales
And here, the client starts to work for you. They don't just return for more, they bring other people with them.
- Cultivate word of mouth! An honest, unpaid testimonial is worth a hundred sponsored ads.
- Good customer service turns them into advocates for you. Become a “good fit” for them.
- This becomes new inbound marketing, starting the process over and driving more potential clients to you.
So, there you have it. Two funnels, linked at the point of sale. Learn to navigate both sides, and you'll drive more and more people to your site, and drive your profits higher than ever!
If you think your company could benefit by creating a customized map of your entire sales process call DeepSky Marketing at 707 823-3888. You'll receive a free fifty minute consultation and will walk away with a better understanding of how to grow sales and profitability for your company.
MORE RECENT BLOGS
As the Internet continues to develop and evolve and show us new ways to market, we're continually finding new ways of "embedding" messages into our co...
I'm more affected by the passing of Steve Jobs than I ever expected to be and I don't know why. Maybe it's because I'm in the marketing business and I...
Everybody sells. Kids sell parents on the toys they want, what to eat for dinner and the games they want to play. Wives sell husbands on chores that n...
The world is changing You've noticed that the world is changing. People are changing too and this means markets are changing. You need to keep pace. D...
The weird thing about it was it was so palpable. I could viscerally feel the glass ceiling holding me down like a trapped animal. I’d just gotten my a...