|Identify Target Audience • Critical Needs • Marketing Message • Map Your Sales Process • Brand Identity • Traditional Advertising • Public Relations • Personal Selling|
Build Your Brand Identity
Brand marketing is the art and science of making a good first impression to a targeted group of prospective clients. Your brand imagery, messaging and experience is a critical first step in the sales process, opening the door to further engagement and eventually resulting in closed sales. Good branding places you in the proper category in the hearts and minds of your prospective buyers.
Too often people focus on the later stages of marketing messaging — creating brochures, websites, and advertising that speak to a range of peripheral issues that never get to the heart of how you can help people. Branding focuses on capturing in a nutshell what you need to convey to your target audience.
What is the purpose of your product or service? What is its reason for existence? Only when you know the answers to these questions can you create an image that will effectively tell people who you are and what you can do for them.
What is the experience that people associate with your brand? Intentionally creating a brand experience is one of the most powerful forms of marketing. A brand design that enhances your clients’ understanding of how your product or service will benefit them will lead to increased sales. A customer experience that delights will cause them to tell their friends.