Traditionally PR people relied on prior relationships with news sources — newspapers, magazines, radio, and TV. A good PR person knows the guidelines of the news outlets he or she works with. When seeking print coverage, a good PR man will rework content to make it more newsworthy. For a broadcast medium (radio and TV), a good PR woman will make sure her client or other spokesperson will provide a lively on-air presence.
The Internet has changed the way PR happens. DeepSky Marketing is partnering with Bridge Communications to offer PR services to our customers. Call DeepSky Marketing for a free consultation regarding all of your marketing and public relations.