Social media optimization is a way of leveraging your network of friends and associates to cast a wider net into the World Wide Web. The ideal is to generate a lot of positive “buzz” on the Internet for your product or service because people are genuinely excited about it. The thing about positive buzz is that the quality of your product or service needs to motivate people to speak on your behalf.

Let’s look at a common Internet marketing scenario:

A person wants to buy a particular product or service, and so does some research on the Internet to gather information. She Googles some relevant search terms and generates a number of prominent possibilities. She then reaches out to her network of friends and associates for unbiased and unvarnished thoughts about those possibilities.

If one of the people in this network has come into contact with your product or service, what will he say? His opinion will hold a lot of weight with the person who’s deciding which product to buy. This is the power of a social network. Members of the network hold “influencer” status.

I think the term “social media optimization” should be referred to as “product and service optimization.” A social network is an amplifier to all that is good, and not so good, about your product or service.

Social networks are not only a means for people to communicate with each other about your product or service, they are a way for you to have two-way communication with the people in your market who want to have a relationship with you. This can be an enormously powerful concept — but you need to be a responsive communicator if you want positive results from your efforts.

If you are planning an Internet marketing campaign, DeepSky Marketing can help you understand how to create a social media strategy that will help. Call DeepSky Marketing for a free consultation to evaluate your company’s keyword strategy today.