Is your product or service best served by placing the bulk of your resources into the "search" side of online marketing? Search Engine Optimization" (SEO) campaigns will give you visibility on search engines like Google or Bing, Search platforms also offer Pay Per Click advertising (PPC). This form of online marketing will bring people to a specific page on your website by paying the market rate for a click. Banner ads placed in relevant places on the internet, and paid for on a per thousand basis, are also available.
Another facet of online marketing is social media like Facebook, Instagram and LinkedIn etc.? Social media advertising venues can be profitable for many businesses. In all cases the content of your website and Blog are critical the success of your online marketing.
Affiliate marketing is yet another online strategy. This is where people with large data bases will market your relevant product or service to their people for a percentage of the sale price. In all these cases you will want to build your own data base for direct email marketing campaigns.