The art of advertising is not dead, it has simply taken a turn to digital. Here are the five steps you’ll need to take if you want to run a successful Facebook ad.
Targeting
Facebook advertising allows you to target your audience in ways no other advertising medium can. Facebook allows you to target by location—down to zip code as well as age, gender, education, relationship status, interests, topics, categories, keywords and connections. The targeting on Facebook will help you speak to the precise people you want to talk with. This type of precision helps you pay for only the communication that will be beneficial to you, and of course the people you are geared to serve.
Engaging
You’ll need to use your ad space wisely. Your headline of 25 characters needs to grab attention and communicate a benefit. The body of your ad will be another 135 characters. In this section you'll need to describe your product or service and wind up with a strong call to action. That’s a lot to ask for such a small space. Consider hiring a professional copywriter for this task. You’ll also be able to upload an image which is another extremely important area where professional marketing advice is recommended because Facebook users are image driven.
Budgeting
Facebook advertising works kind of like Google’s AdWords. You can bid for keywords and compete to get your ads to show. Keyword competitiveness is an important variable in this equation. You could have a highly sought after keyword, or a low-competition one. Another variable is your choice between a cost per click (CPC) model where you’ll pay only for clicks OR a cost per thousand (CPM) model in which you will pay a set cost for every 1,000 views your ad receives.
Just like with Google you can set a high bid per click and daily budget. Set both of these numbers low in the beginning and work your way up.
Testing
Testing your advertising should be like changing the oil in your car. You need to maintain a schedule for this important activity that will without fail make you more money. With Internet marketing it’s easy to create multiple versions and test one against another. The simplest test is to write two headlines and see which one pulls in more activity. This can also be done with images and ad text. Testing is the best and most simple way to improve your Internet marketing return on investment (ROI) over time.
Analyzing
When you start a Facebook campaign you will be able to track things like the demographics of the people who click on your ad and the country, city, languages that are represented. Right from within Facebook you’ll also track total fans, number of interactions, likes, comments, and wall posts. Plenty of good information to help you make better decisions about your Facebook advertising.
Facebook delivers value to its audience by giving them content that is popular, relevant and timely. At the same time this customer value translates into advertising revenue for Facebook and opportunities for companies to tap into the biggest population of like-minded individuals on the planet. As you may know Facebook has over 800 million users. This amazing platform may be just the thing for your business. The best way to find out is to grab your free fifty minute consultation with DeepSky Marketing. Call 707 823-3888 to set your appointment today.
