|Systems Approach • Do You Need a System • Closed-loop System • Tactics Versus Process • Obstacles to Implementation|
Systems ApproachA closed loop system tracks inputs from the front end, all the way to the results at the back end, and provides reporting for the entire process.
Making the case for a systems approach
A formal marketing and sales process goes beyond keeping a daily to-do list in mind, and it is different than setting target goals you want to achieve. It is a detailed map of all the steps your potential clients need to take to become customers. Studies prove that most of your competitors do not have a systematic approach to their marketing and selling. You can gain a huge advantage by creating such a system for your company.
Here are a few of the powerful advantages you gain when you map your entire marketing and sales processes. 1) When you create a complete system, you put a lot of thought into the process. This helps you prepare for all situations you might encounter when selling.
2) When you break a process down into small steps, it’s easier to see the problems and bottlenecks.
3) With a system, it’s harder to get off track because the entire process exists to do one thing — SELL.
4) With a system that tracks and reports key performance, you will get smarter over time as you test each step of the process.
5) Systems are replicable and scalable.
Have you heard the business axiom: What can be measured can be improved? It’s true — but let’s take that one step further. If it’s a big hassle to get the numbers you need to measure your marketing (or any other business process), you won’t do it as often, and your business will suffer. You need information that’s easy to get to, you need the right amount of information, and you need it displayed in a way that’s easy to understand.